Newman Realty says: "“We were early pioneers with social media… But we got to a point with the other systems that we were using where we could not get leads converted… the lead quality was going down, the cost was going up, the cost to convert leads was going up… So we cancelled all our other systems. We made custom packets, with $5 Starbucks cards and custom letters, and all these different kinds of marketing things would go in these packets and we would give our leads a lot of information. We were relentless! We would constantly follow up with them. We believe in SmartTargeting and this type of marketing and it’s just taken off!” - See more at: https://www.smartzip.com/success/scott-newman-and-scott-kabel"